This Ramadan, Dubai Cares is offering members of the community an opportunity to make a booking in 2030 for doctors’ appointments, flights, lectures, hotel stays, concerts and film premieres.
 
Through, Bookings 2030, Dubai Cares hopes to influence people’s perception of charity, particularly in the context of education. The campaign’s main premise is that by providing education to children and young people, we are giving the world a future professional. 11 years from now, we can expect the children who have had the opportunity to go to school and learn to become active contributors to their community. They could become doctors, pilots, professors, architects, singers, film directors or anything they want to be.

Therefore, a donation today, is a future booking with a professional in 2030.

Bookings 2030 is a digital-led campaign that features stories from 6 underprivileged children and young people who have great ambitions, despite them living in poverty while facing immense challenges. For example, 11-years-old Manesh finds himself out of school as a result of the devastating earthquake that hit his village. He dreams of becoming a pilot and through the campaign website, online donors will be able to select their spatial destination, travel dates as well as their seat. Donors can also book an appointment with 10-year-old Sidra and choose between 3 options of physical upgrades, which include super speed, super strength and invisibility.